Last Updated: September 18, 2023
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While most sportsbooks share common attributes and sports markets, Bet365 can stand out in a few areas in online sports betting. First, its extensive experience has allowed it to provide certain competitive advantages sports bettors appreciate.

The Bet365 U.S. online sportsbook offers the full gamut of sports betting options. That menu includes all of the traditional betting markets, same-game parlays, in-play bets, and more.

Some of the specific sports you can put on your bet slip from the A-Z sports menu at Bet365 include:

  • Baseball
  • Football
  • Basketball 
  • Hockey
  • Rugby
  • Table Tennis
  • Soccer
  • Esports

You can put together a same-game parlay on some games by using the Bet365 Bet Builder. This feature allows you to create your own personalized sports bet from any qualifying bet listed for a particular game.

Bet365 Sign-Up Offer

Check out our guide to the Bet365 NJ promo.

Top Promotions & Discounts

Although it’s common for sportsbooks to sustain a substantial offer of free bet credits, promotions, and discounts throughout most major sports seasons, Bet365’s outstanding financial position has allowed the company to offer some of the top incentives in sports betting markets. 

For instance, most sportsbooks will offer online bettors large bonuses if they sign in and create an account. Bet365 will keep offering these discounts and promotions even among some of its regular and most loyal users to keep them engaged in betting. 

Innovative Service 

Ever since its first days, Bet365 has edged competitors by taking risks without considering mainstream tendencies in the market. For instance, the company went live with its digital platforms before most of its competitors were still in the process of analyzing what the best move was. 

Years later, the company continues to transition its service to faster and more efficient platforms, improving the overall quality of its site and application. To CEO Denise Coates, innovation and taking the lead with an advanced sports betting app has justified a significant percentage of the billion-dollar revenues the company has recorded in the last ten years. 

Strategic Marketing Campaigns

To most European users, Bet365 is truly an unavoidable brand for their favorite sports. Most tend to relate it as simply the top online gambling site. Yet, this is what Bet365 has accomplished by joining one of the most popular sports leagues globally, the British Premier Soccer League. 

With consistent strong marketing campaigns, the company has also placed its brand in most international markets without having a direct offer in such countries. Furthermore, by targeting some of the most prominent global markets and decentralizing operations in tax-free countries, the company has increased its marketing budget to keep its brand at a higher scope. 

What Sports Can I Bet On At Bet365?

Bet365 betting markets are available in the following sports leagues (as well as numerous others):

Claim Your Welcome Bonus At Bet365 readers can follow these steps to opt-in for the Bet $1, Get $200 In Bonus Bets offer from Bet365:

  • Click the “CLAIM OFFER” or “BET NOW” links in this review. These links will redirect you to the Bet365 website.
  • Once you’re on the Bet365 site, click the “Join Now” button.
  • Fill out the details requested on the next screen. These details include your first and last name, date of birth, last four digits of your social security number, email address, phone number, and physical address.
  • Note that must be located in Ohio, New Jersey, Virginia, or Colorado or when you place a bet on Bet365, but you don’t have to live in one of those states.
  • Create a username and a password. You’ll also see a field for a bonus code, but you don’t need to enter a promo code if you sign up through
  • Click the “Join Bet365” button.

Once you’ve joined, navigate to the cashier and make your first deposit. After that, make a bet of $1 or more, and you’ll get $200 in bonus bets added to your account.

As a final piece of advice, Bet365 recommends all users check the steps outlined by the company before signing up and verifying all data about a specific user. Bet365 has commented that their processes only include the most basic steps, yet there are particular requirements that new players must comply with.  

Bet365 Promo

How Do I Know That I Can Trust Bet365? 

Bet365 has been around longer than most and has developed a solid reputation in Europe and within sports betting. As it expands into the U.S. market, it brings substantial importance to the country. 

Who regulates Bet365?

Like other major international sportsbooks, Bet365 has also expanded its significant operations to Malta. The Malta Gaming Authority (MGA) currently regulates and licenses the company. The British Gambling Commission also oversees Bet365’s operations in England. 

With its expansion into the American market, the New Jersey Division of Gaming Enforcement also granted Bet365 the benefits of operating within state boundaries and partnerships with local state casinos. The company also holds a similar license in Colorado and is granted by the Colorado Division of Gaming.

Why Should I Trust Bet365?

Aside from being regulated by some of the most trustworthy gaming commission authorities around the globe, Bet365 has exponentially grown to become one, if not the most prominent brand in the market. With a workforce of over 5,000 employees and over 60 million users worldwide, Bet365 dominates the market. 

It has done so by promoting fair and proper betting dynamics. Therefore, the company has also incorporated the usage of Independent Betting Arbitration Service, or IBAS, which is an agreement to disclose delicate financial information regarding transactions carried out by users on the gaming platform. 

Bet365, in line with their IBAS guidelines, has agreed to implement this financial information to solve significant disputes between the company and customers if encountered. 

Bet365 Sign-Up Offer

How Do I Get Paid If I Win?

Some of the most common cashout methods offered by Bet365 are: 

  • Debit and credit cards (Visa, MasterCard)
  • Bank Transfer
  • PaySafe
  • PayPal
  • Skrill
  • PaySafe
  • Bet365 MasterCard
  • PayNearMe

Bet Types Offered at Bet365

Who Is The Company Behind Bet365? 

Bet365 is a trading name of Hillside (New Media) Ltd. Operations, including payments through the European affiliate program, are carried out under that name.

Company Facts

Since its early start in 2000, Bet365 has remained a privately owned company. Denise Coates founded the company as a small-scale project which resulted in one of the most extensive business endeavors in the industry. 

From launching its online platform to making its service available across a wide range of countries, Bet365 has always led the market with bold moves that have provided the organization with tremendous advantages. 

Bet365 announced in 2018 that it would launch in the United States, starting in New Jersey. The partnership was with Hard Rock Hotel & Casino in Atlantic City.  In September 2021, the company announced plans to launch in Colorado through a licensing deal and revenue-sharing agreement with Century Casinos.

Management Profiles

Denise Coates founded the company back in 2000 and held the leading role as Chief Executive Officer of Bet365. Denise embarked on the business world by working in her family companies in accounting and finance. 

Still, until 2000, when she had officially finished school, she pursued the creation of Bet365 by purchasing the company domain. Since then, Denise has perfected her leadership role to become, according to Forbes. She is one of the UK’s most influential women in business. 

John Coates currently holds the joint CEO position at Bet365 as part of a shared leadership role with his sister Denise. It was back in the company’s early years when John, who had finished his studies in Boston, decided to join his sister in the endeavor that became Bet365. 

John was a key figure in orchestrating large-scale negotiations with Premier League sponsors such as Stoke City. Since then, he shared the responsibility with his sister of constantly leading the company with bold moves to innovate the company and the market. 

Bet365: Did You Know? 

Bet365’s Denise Coates Is One Of The Highest-Paid CEOs In The World 

Given the success Bet365 has achieved throughout the last decades, the company has thrived on financial success. Most funds are reinvested in company operations and improve all services across their offer. However, the company uses some funds to fulfill demands from top company executives. 

For example, Denise Coates made the headlines as one of the highest-paid CEOs globally by cashing out an outstanding $200 million in 2018 and approximately $450 million in 2020. 

First Major International Operation In England

Bet365 opened in England as the first official sportsbook to take wagers from international players. Their sports offer was so large that bettors started taking a significant interest in other forms of international sports. Bet365 opened the path for many future sportsbooks to offer betting services to European clients in major leagues such as the NFL, NBA, MLS, and NHL. 

Bet365 Stands In The Top Three Of The Largest Sports Betting Companies In The World

In 2020, with almost $4 billion in revenue, Bet365 became the third-largest sports betting company in the world. However, the UK-based and Malta regulated giant came short of International Game Technology’s $4.69 billion and VGC Holdings, current owners of Tipico, with $4.33 billion in revenue. Nevertheless, it makes Bet365 one of the most prominent players in the gaming industry and one of the most trustworthy companies to offer betting services globally. 

Bet365 Welcome Bonus

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Bet365 vs. Unibet

 Bet365Unibet Sportsbook review
Selection of Sports
Mobile App
Welcome Bonus

The Matchup

Both Bet365 and Unibet expanded into the U.S. after establishing respected online gaming brands overseas.

Unibet currently offers online sports betting in more states than Bet365, giving Unibet the checkmark in that category.

Both Unibet and Bet365 offer an extensive array of sports and ways to bet. Both platforms cater to bettors looking for the full gamut of domestic, international, and niche sports.

The mobile apps from both Bet365 and Unibet have room for improvement, at least according to reviewers on Google Play and the App Store.

Bet365 gets the nod in the welcome bonus category, giving away $200 in free bets for essentially just signing up with the online sportsbook.

State-By-State Analysis

Bet $1 Get


Available In


Colorado:Bet365 Colorado is live and legal.
New Jersey:Bet365 NJ is live and legal.
Ohio:Bet365 Ohio is live and legal.
Virginia:Bet365 Virginia is live and legal.
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