How big is the NFL on America’s sports betting landscape? Well, so big that even though we literally just finished the 2021-22 season, the 2022-23 Super Bowl odds are already on the board.
The newly minted champion Los Angeles Rams are near, but not at, the top, as are the runner-up Cincinnati Bengals. However, two teams that gave us a thrilling playoff game a few weeks back — the Buffalo Bills and Kansas City Chiefs — have been installed as co-favorites. And is that really the Denver Broncos as the sixth choice?
WynnBet provided information and insights on Super Bowl futures odds and early action, and what might be happening in the Mile High City.
2023 Super Bowl Odds
| Team | Super Bowl Odds |
| Buffalo Bills | +700 |
| Kansas City Chiefs | +700 |
| Cincinnati Bengals | +1,200 |
| Los Angeles Rams | +1,200 |
| San Francisco 49ers | +1,200 |
| Denver Broncos | +1,500 |
| Dallas Cowboys | +1,800 |
| Tennessee Titans | +1,800 |
| Baltimore Ravens | +2,000 |
| Green Bay Packers | +2,000 |
| Indianapolis Colts | +2,000 |
| Los Angeles Chargers | +2,000 |
| Minnesota Vikings | +2,500 |
| Arizona Cardinals | +3,000 |
| Cleveland Browns | +3,000 |
| New England Patriots | +3,000 |
| Tampa Bay Buccaneers | +3,500 |
| Miami Dolphins | +4,000 |
| Philadelphia Eagles | +4,000 |
| Chicago Bears | +5,000 |
| New Orleans Saints | +5,000 |
| Seattle Seahawks | +5,000 |
| Washington Commanders | +5,000 |
| Las Vegas Raiders | +6,000 |
| Atlanta Falcons | +7,500 |
| Carolina Panthers | +7,500 |
| Jacksonville Jaguars | +7,500 |
| Pittsburgh Steelers | +7,500 |
| New York Giants | +10,000 |
| Detroit Lions | +15,000 |
| Houston Texans | +15,000 |
| New York Jets | +20,000 |
Odds via WynnBet and updated as of 3:30 p.m. ET on Feb. 14.
Top Of The Super Bowl Odds Heap
For anyone watching the NFL of the past four years or so, it’s no surprise to see Kansas City atop the Super Bowl futures odds market. The Chiefs played in two of the last four Super Bowls — winning against San Francisco in Super Bowl 54, losing to Tampa Bay in Super Bowl 55 — and hosted the last four AFC Championship Games.
In last month’s AFC title tilt, the Chiefs raced out to a 21-3 lead against Cincinnati, then gave it all back and more in a 27-24 overtime loss.
Buffalo joining the Chiefs at +700 shouldn’t be too surprising, either. After all, in last month’s Divisional Round , the Bills and Chiefs played arguably the greatest NFL playoff game ever at Arrowhead Stadium in Kansas City. Josh Allen matched Patrick Mahomes punch for punch, with the game going to overtime tied at 36. Mahomes and the Chiefs then won the toss, took the ball, scored a touchdown and that was it, 42-36.
So even though neither team got to the 2022 Super Bowl, both were impossible to overlook in WynnBet’s risk room.
“There are still a lot of reasons to like the Bills and Chiefs heading into next season,” WynnBet senior trading manager Alan Berg said. “Each team is loaded with talent and has a chance to compete for a championship.”
But neither favorite is seeing much in the way of early interest, nor is any team at this point.
“Not much on the action front. The Packers and Cowboys have the early lead on handle,” Berg said, noting Dallas is +1,800 and Green Bay +2,000.
The Next Layer: Super Bowl 56 Participants
So what about the two teams that just slugged it out in the Super Bowl? WynnBet expects both to be right in the mix next season. After a tightly contested 23-20 L.A. victory in Sunday’s Big Game, the defending champion Rams and Bengals are co-third choices. Both teams are +1,200 on WynnBet’s 2022-23 Super Bowl odds board.
The Rams and Bengals rose from their respective conference’s No. 4 seed to reach the Super Bowl, but no question Cincinnati was the bigger surprise. Heading into Week 17 of the 2021-22 season, the Bengals weren’t even a certainty to win the AFC North, let alone make a championship bid. But Joe Burrow and Co., playing at home, knocked off Kansas City that week — despite trailing by 14 points on three occasions — to secure a playoff spot. After eliminating the Raiders at home in the Wild Card game, they hit the road in consecutive weeks and knocked off AFC No. 1 seed Tennessee and No. 2 seed (and three-time defending conference champ) Kansas City.
Los Angeles won the highly competitive NFC West and, like Cincy, made a three-game charge to the Super Bowl. Most impressively, the Rams traveled to defending Super Bowl champion Tampa Bay in the Divisional round, raced out to a 27-3 lead, then gave it all back. But quarterback Matthew Stafford then engineered a 42-second drive for a last-second field goal that clinched a 30-27 victory.
And of course, we know what happened next, with the Rams getting a late TD against the Bengals to secure that 23-20 Super Bowl victory.
Is A-Rod About To Be A Mile High?
Also at the co-third choice in WynnBet’s Super Bowl futures odds market: The San Francisco 49ers. That certainly has merit, as the Niners reached the NFC Championship Game, giving the host Rams all they could handle before succumbing 20-17.
But behind those top five teams is an outfit that likely surprised many observers. The Denver Broncos, who won their first three games of the 2021-22 campaign, then went 4-10 the rest of the way for a 7-10 final record, are the +1,500 sixth choice. How did that happen? Well, when you hire Green Bay Packers offensive coordinator Nathaniel Hackett to be your team’s new head coach, the ever-running Aaron Rodgers rumor mill immediately shifts into overdrive.
“We feel like Denver is going to be the landing spot for Rodgers,” Berg said. “So we wanted to put the Broncos [at shorter odds] on our board.”
Indeed, Denver’s Super Bowl odds are shorter than those of several 2021-22 playoff teams, including Dallas and Tennessee, who are both +1,800.
Dark Horse In Windy City?
Looking for a flier bet in the Super Bowl futures market? Berg thinks the Chicago Bears at +5,000 are a little under the radar at this point. The Bears are coming off a 6-11 campaign, with rookie QB Justin Fields starting under center in 10 of the 17 contests. But Chicago has a new coach in Matt Eberflus — former Colts defensive coordinator — who hired Luke Getsy as offensive coordinator. Getsy was the Packers’ passing game coordinator and QB coach.
“We like the Bears due to Fields’ room for growth and [him] coming out of a poor system under Matt Nagy,” Berg said.