Last Updated: September 20, 2023
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The launch of Unibet brings one of the world’s most recognized online gambling brands to U.S. shores. This Unibet Sportsbookreview includes everything you need to know to start placing wagers at Unibet online sportsbook.

You can sign up for the online sporsbooks with the links on this Unibet Review page and unlock the available welcome bonus in your state. Unibet’s current offers include:

Much like its overseas counterpart, Unibet offers a comprehensive selections of domestic, international, and niche sports.

Note that while this article is an independent and non-biased Unibet Sportsbook review, does receive compensation for qualifying customer registrations derived from the links on this site.

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What Sets Unibet Apart From Other Online Sportsbooks?

Unibet online sportsbook offers a wide array of sports betting markets. For betting options, Unibet offers all standard types of wagers, including moneyline, totals, and points spread. The Unibet Sportsbook app also offers game props, player pros, and niche sports like handball, snooker, and rugby. Unibet is an excellent choice for people who enjoy the more obscure wagering options. 

Live Betting

The Unibet mobile app offers several live betting options that allow bettors to place wagers on events or games in progress. The popularity of live betting has increased exponentially in recent months in sports betting. 

Weekly Parlay Boosts

Unibet offers several other parlay boosts. Bettors can get the incentives by placing three, four, or five bets. For example, click on “Bonus offers” to place a $25 wager. Important to remember that players can claim only one of these boosts per week, and all bets must have odds greater than -500.

Promotions and Bonuses

Unibet online sportsbook offers $10 free play. This is available without the need to deposit. It may also offer other promotions, such as a $250 risk-free bet for new players who deposit. If you sign up through the “CLAIM OFFER” or “BET NOW” links in this review, you can opt-in for the bonus with no need for a Unibet Sportsbook promo code.

As the U.S. sports betting market becomes more competitive, many additional bonuses and promotions are available.

Getting Started At Unibet Sportsbook

Registering for an account with Unibet Sportsbook will grant you $30 in free bets. The registration process is easy, and withdrawals are also simple. As a result, Unibet is the most popular regulated sportsbook with the fastest payout times for online bank transfers.

The Unibet online sportsbook may ask for additional proof if it cannot verify an individual’s identity with these details. However, in general, the verification process goes smoothly and quickly.

Unibet requires that bettors supply the following information to register:

  • Full name
  • Email
  • Address
  • Date of birth
  • Last four digits of the SSN

Claim Your Bonus At Unibet Sportsbook 

  • Click the “CLAIM OFFER” or “BET NOW” links in this review
  • Enter a valid email address and choose a password
  • Enter your name and birthdate as requested on the registration page
  • Enter your physical address and phone number
  • Choose two security questions to protect your account
  • Check the Terms and Conditions boxes
  • Click the yellow “Join” button at the bottom of the registration form
  • Once you’re in the Unibet Sportsbook main lobby, navigate to the cashier and make your first deposit
  • If your first bet with Unibet loses, you’ll see up to $500 in bonus money credited to your account (depending on which state you’re playing from).

Unibet provides several methods for funding accounts. Depending on the location, the online sportsbook accepts Visa and MasterCard, PayPal, ACH, Play+, PayNearMe, and deposits at local casinos. Note that some credit and debit card issuers restrict the use of an online bank transfer for their cards for funding online gaming accounts.

Once the funds are in the user’s account, they are available. Typically, the time needed for the funds to be available is only a matter of minutes; however, PayNearMe deposits take longer since they require a visit to a participating retailer to complete.

You can bet at Unibet via mobile app or desktop. Check out our Desktop vs. Mobile sports betting guide for more information.

What Sports Can I Bet On At Unibet?

Some of the sports available for betting include:

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Bet Types Offered at Unibet Sportsbook

Is Unibet Sportsbook Legit? 

Unibet Sportsbook offers the best protection for bettors’ money and data. To keep their licenses, regulated sportsbooks must comply with the state’s gaming regulators. As a result, there is never any concern that a licensed domestic sportsbook will suddenly vanish with its user funds.

The online sportsbook is now active in Arizona, Indiana, Iowa, New Jersey, Pennsylvania, and Virginia in the U.S. In each of those states, the operator answers to the respective gaming regulator:

  • Arizona – Arizona Department of Gaming
  • Indiana – Indiana Gaming Commission
  • Iowa – Iowa Racing and Gaming Commission
  • New Jersey – Division of Gaming Enforcement
  • Pennsylvania – Pennsylvania Gaming Control Board
  • Virginia – Virginia Lottery

Why should I trust Unibet?

Unibet’s secure payment methods and gambling licenses make it one of the most trusted and secure online gambling sites.

Because it is a significant brand in the iGaming world, it can offer reliable and user-friendly customer service. Additionally, the customer support department has highly professional, friendly individuals who will be happy to help customers with any question or concern. 

Players can easily access the customer support offered by Unibet. Players can navigate from the homepage to the contact section for the operator.

How do I get paid if I win?

Unibet Sportsbook processes withdrawals very quickly. Although the operator says that the review takes between 24 and 72 hours, it’s often much quicker. In addition, the minimum amount you can withdraw is $10.

You can view all withdrawal options by opening your “My Account” page after logging in. The minimum and maximum withdrawal limits will also be displayed. You can withdraw funds to your bank account or debit card. You can also withdraw funds to e-wallet accounts like Skrill or NETELLER.

Before the sportsbook can process large withdrawals, it might need to view personal documents. This is necessary to comply with different legal, security, and regulatory rules.

Who Is The Company Behind Unibet? 

Anders Strom created Unibet, initially operating from Strom’s London home in Earl’s Court. It launched its first-ever online casino in 1998.

Unibet Group PLC saw rapid growth over the next few years. The Unibet website was expanded to include support for 12 languages and grew to over 300,000 registered customers from more than 100 countries by 2004. That year, the company became the first Swedish Stock Exchange-listed. 

The company made several other acquisitions in the following years, including Stan James Online in Australia and Betchoice Australia. In addition, Unibet Group Plc became Kindred Group Plc in 2016 to support its multi-brand strategy. The Kindred Group, a Pennsylvania-based gambling company, went live in November 2019. 

The online sportsbook sponsors an extensive range of major sports teams. Unibet recently formed a partnership with Philadelphia Eagles and New Jersey Devils. In addition, the brand serves as the official betting partner of French football clubs Paris Saint-Germain, Preston North End, and Middlesbrough. Since the 2019-20 season, it has been the main sponsor at Belgian football club Club Brugge. It also began sponsoring all Rangers F.C. training kits starting in 2021. 

Unibet Brands

Kindred Group, previously Unibet Group Plc, includes eight brands and Unibet, including Maria Casino and 32Red. The Group offers online casinos, online poker, and online bingo products. Its headquarters are in Malta, with central hub offices in Gibraltar, London, Stockholm, and the U.S.

Kindred Group is a publicly-listed company trading on the Stockholm Stock Exchange and had a revenue of $297 million in 2020.

Kindred Group announced a new partnership with Hard Rock Hotel & Casino Atlantic City. It was Kindred Group’s first entry into the U.S. sports betting market. Additionally, Kindred Group partnered with Mohegan Sun Pocono in Wilkes-Barre, PA, on January 28, 2019. This partnership allowed Kindred Group to enter Pennsylvania’s betting market. It has since expanded to join Arizona, Indiana, and Iowa.

Unibet is led by Henrik Tjärnström, Kindred’s CEO. He took over in 2010 and, previously, had been the company’s CFO and a member of its board of directors.

Manual Stan is Kindred’s Senior V.P., North America. He has been with the company for more than 14 years and is a graduate of the Yale School of Management, where he completed the school’s Executive Management Program. 

Unibet Welcome Bonus

Unibet: Did You Know?

Sportsbooks have to create solutions that stand out and attract more attention to gain an edge in the competitive sports betting industry. It is a constant battle for position, which, ultimately, proves beneficial for sports bettors. The sportsbook has set itself up to be a leading operator by maintaining a flexible platform that caters to many players. 

Unibet Has a Casino

Unibet Casino is a well-known and popular online casino product. It boasts one of the largest player bases, with customers all over the globe who play its online casino games. These casino games have also been available to U.S. customers since 2019. Unibet’s online casino is a well-respected, established iGaming operator on the international stage.

You can sign up for Unibet Casino New Jersey and Unibet Casino Pennsylvania with the link below to take advantage of a $500 Deposit Match and $10 Free new player offer:

Unibet Casino Sign-Up Bonus

Live-Streamed Games

Unibet T.V. offers a free streaming service that you can access from your Unibet account. This is a great add-on, especially for live bettors. Thousands of events are offered each month, including big matches and smaller ones. You can watch events with a green T.V. icon. The event requires that you have money in your Unibet account and have placed a wager within the last 24 hours.

You should be aware that streaming rights can sometimes cause restrictions in certain countries.

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Verified Reviews

Yash Bhatt (Perkasie, PA)

Unibet is one of the best online sportsbooks available in the United States. The user experience is superb, the odds are slightly above average, and the list of wagering options is impressive. You can enjoy live streaming along with a variety of extra features, and there is a world-class online casino too. It has arguably the most generous welcome bonus terms in the industry, while there are plenty of convenient payment methods to choose from. There are some slight issues—customer service should be 24/7, the same-game parlay builder could be extended to more sports, and the desktop homepage is a little disorderly—but overall, it is a superb all-around betting site that has the potential to challenge the current market leaders for supremacy.

BET NOWJoin Unibet and Get a Risk-Free Bet!

Unibet vs. Betway

 UnibetBetway Sportsbook review
Welcome Bonus
Mobile App
Selection of Sports

The Matchup

Unibet and Betway share similar profiles as sports betting apps in the legal U.S. industry. Both brands aim to gain ground on competing sportsbooks in overlapping markets.

Unibet and Betway offer identical welcome bonuses, in the form of a risk-free bet up to $250. The $250 marks one of the smaller amounts for a risk-free bet in the U.S.

Availability is almost dead even, but Unibet gets the nod with six states available, compared to five for Betway. Both sportsbooks offer an impressive selection of sports, particularly international and niche sports.

Both Betway and Unibet get mixed reviews from Apple iOS users, a category in which both brands could aim for improvement.


  • Can I bet on esports at Unibet? Yes. After logging in, select "sports" in the top left, and "esports" is included in the following list. There's even a "Live & Upcoming" section from all esports.
  • Is there a mobile Unibet app? Yes. Unibet offers a mobile website, as well as mobile apps for both Android and iOS devices.
  • Does Unibet offer to bet on all major sports? Yes. Unibet allows you to bet on any major sport, including football, basketball, soccer, and hockey. Also, you can cash out on select bets (single and parlays) which are still unresolved.
  • Does Unibet offer prop bets? Yes. Live betting can be done in lines, sides, or props. Based on the play of the teams, the odds are updated continuously. Prop bets can be placed on plays such as a run, a pass, or touchdown.
  • Can I get free bets at Unibet? Yes. After registering, you will be given bonus bets. You can use your $10 bonus bets by adding a selected sports market to your Unibet Sports slip. Click "Bonus offers" to select one of the available free bets.
  • Can I get land-based casino comps from playing at Unibet? No. Unibet currently doesn't have an agreement with its land-based casino partners to offer casino comps.
  • Does Unibet have a rewards program? Unibet does not yet have a loyalty program, but it is typical for other online sportsbooks. Promotions like the Unibet Sports Club can help to make up for the shortfall. The Unibet Sports Club is a small program that can net you some extra cash ($10, not bad) for those who place five or more bets per week.

State-By-State Analysis

Risk-Free Bet


Available In


Arizona:Unibet AZ sportsbook launched in September 2021.
Indiana:Unibet expanded to Indiana with an online sportsbook launch in July 2020.
Iowa:Iowa bettors saw Unibet IA go live in September 2021.
New Jersey:Unibet debuted in the U.S. with a New Jersey launch in September 2019.
Ontario:Unibet is legal and live in Ontario.
Pennsylvania:Pennsylvania became Unibet sportsbook's second operating state in November 2019.
Virginia:A Unibet mobile sports betting app went live in Virginia in April 2021.
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